When I was in my twenties I launched my first business with only $100. Wild Women Entrepreneurs (Wild WE) was my platform for revolutionizing how women entrepreneurs built their businesses.
Imagine you’re sitting in a room with 30 other people. By 2020, six of those people will be entrepreneurs. You may even be one of them. Doing the global math, and according to our research into current population data and trends, we’re talking about one billion entrepreneurs within the next five years. The work for our book The Startup Equation uncovered startling information and opportunities for entrepreneurs of all types all around the world.
Selling doesn’t come easily to all of us. But selling is key to long-term success whether you’re an artist, lawyer, accountant, designer or engineer trying to build your own business or if you work for a large company and have a great, innovative idea you need to sell to management. The selling process includes both your idea and you. It’s a package deal. So how do you get people to engage with what you have to offer? How do you sell with confidence that people will listen?
Do you have the secret sauce, the X-factors, that define the most successful entrepreneurs? It is hard to describe the X-factors. In The Startup Equation, we identify some X-factors that are constant, like drive or passion or resilience. We also see some that are variable, like curiosity, place, and state of mind.
Every entrepreneur has heard the phrase, “Always be innovating.” But what does it actually mean? You know, in the real world, where you’re trying to meet sales projections, deliver the next security update, and reply to a gajillion emails. What does innovation look like? It starts with the culture. I know it seems like everyone says like every business decision revolves around culture. And it does — to an extent.