This week, we’d like you to get to know Debra Eckerling of Social Media Examiner. Debra, a professional writer and communications specialist, has worked in publishing, education, financial services, and tech. She writes for companies of all sizes, and has been published online and in national, local, and trade publications. Debra also excels at public speaking, live networking, and social media.
Every morning, many someones wakes up with ideas for new businesses. Only a few of those someones are brave enough to do something about those ideas. You’re one of the brave ones.
Your idea is great, amazing even. Maybe it could change the world. But in business, your amazing idea isn’t enough. You need a plan. After all, imagine where we’d be if the creator of hot dogs didn’t realize he’d need hot dog buns, too.
We’re not talking about a “business plan” in the traditional, spreadsheet sense. That comes later. At the beginning, you need to answer some fundamental questions. In other words, plan to get up close and personal with your idea.
You can start by turning up the BASE. I’m talking about the BASE Board.
When you read the word, “Zappos,” what comes to mind? It might be shoes, and yes, they do sell a lot of them. But I’m betting you also think about their customer service. You’ve probably heard the stories even if you haven’t had the experience — yet. Customer service reps are encouraged to stay on the phone with customers until any problem with an order gets solved. A classic example has to be the story a friend shared with me. She ordered a suitcase for her grandmother, and when it arrived, one of the zippers was broken. A call to Zappos resolved the issue in minutes, and a rep immediately sent out a new suitcase, no questions asked.
You’ve got an idea. You’ve always got ideas.But could your idea be great enough, BIG enough, to support a new business? Of course, some amazing businesses start with accidental ideas. Velcro happened because George de Mestral bothered to examine some burrs under a microscope. Your non-stick pan works because Roy Plunkett discovered Teflon by accident while working at DuPont. Big ideas can happen without trying, but it’s a huge mistake to gamble your business on a “maybe.”
Follow your passion. Most entrepreneurs have heard this advice at least once in their lives. Sounds super simple, right? Just find that thing you love more than anything, build a business, and success will follow. There’s just one tiny problem with this advice. It completely ignores the key elements needed to start a business. Today, […]